Grid Dynamics Ebook
E-commerce trends for 2024:
The dominance of AI and
composable commerce in retail
How AI-powered personalization, virtual try-ons, unified customer data, and GenZ interaction redefine purchase cycles
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Undoubtedly, composable commerce and AI emerge as major themes framing e-commerce technology trends for 2024. Together, they promise an ecosystem where seamless connections and tailored experiences flourish, propelling brands toward unprecedented growth. Now is the time to reinforce your partner ecosystem to unlock expertise in these technologies, transforming each trend into business opportunities and unparalleled customer engagement.
Eugene Steinberg
Technical Fellow, Head of Digital Commerce, Grid Dynamics
Undoubtedly, composable commerce and AI emerge as major themes framing e-commerce technology trends for 2024. Together, they promise an ecosystem where seamless connections and tailored experiences flourish, propelling brands toward unprecedented growth. Now is the time to reinforce your partner ecosystem to unlock expertise in these technologies, transforming each trend into business opportunities and unparalleled customer engagement.
Eugene Steinberg
Technical Fellow, Head of Digital Commerce, Grid Dynamics
Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for every customer, and discover actionable steps to leverage them for business growth.
Ensure a seamless e-commerce journey using MACH
E-commerce isn’t just about buying and selling anymore—it’s a complete journey covering discovery, learning, purchasing, and post-sales support. And customers today want it all seamlessly integrated online and offline. That’s why businesses must step up their game, ensuring top-notch experiences at every phase to foster customer loyalty. Composable ecosystems, driven by MACH principles—microservices, API-first, cloud-native, and headless—serve as the robust foundation, enabling flexibility and the swift delivery of modern experiences.
Delight customers with rich experiences curated by AI
Composable commerce guarantees business agility, but AI integration in e-commerce transforms customer journeys into personalized experiences. With the support of composable infrastructure, machine learning and generative AI are set to revolutionize the way customers interact with online stores in 2024. From digital try-ons that allow shoppers to visualize products in real-world settings to conversational AI shopping assistants that provide tailored product recommendations, AI unlocks a plethora of experiences that delight customers, making your brand their ultimate choice.
Top 6 e-commerce industry trends for 2024
1. Keeping customers hooked with AI-powered personalization
Maximize your business potential by enabling personalized shopping experiences for every customer, revolutionizing product discovery, customer support, and product data using generative AI.
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