Home Insights All authors Kate Tsurkan
Kate Tsurkan

Kate Tsurkan

Kate Tsurkan is a Market Analyst at Grid Dynamics with several years of experience working in journalism and the IT sphere


Check out the latest insights

3D scene with a laptop surrounded by floating cubes and spheres
Article
Digital transformation: A passing trend or a game-changer for businesses?
Article Digital transformation: A passing trend or a game-changer for businesses?

The COVID-19 pandemic prompted a rapid acceleration of digital transformation across many industries. While this concept is primarily associated with the adoption of new technologies to fuel business growth there is more to it. Digital-first approach necessitates a fundamental shift in an enterpris...

Product Outsourcing: Nearshore vs Offshore
Article
Product outsourcing: Nearshore vs offshore
Article Product outsourcing: Nearshore vs offshore

In today's globalized world, product outsourcing has become a game changer for businesses looking to cut costs, access specialized expertise, and streamline their operations. However, with so many options available, deciding which outsourcing strategy is the right fit for your business is overwhelm...

Revolutionizing Financial Services: AI and ML-driven customer 360 and personalization
Article
Revolutionizing financial services: Ai and ML-driven customer 360 and personalization
Article Revolutionizing financial services: Ai and ML-driven customer 360 and personalization

The financial services industry plays an essential role in our daily lives, whether it's helping us manage our finances, purchase a home, or plan for retirement. By offering a wide range of financial products and services, such as loans, credit cards, insurance, investment management, and payment p...

2023 trends: Increased investments in engineering talent and culture
Article
2023 trends: Increased investments in engineering talent and culture
Article 2023 trends: Increased investments in engineering talent and culture

The role of technology in driving business growth and innovation has never been more important. One of the top technology trends for forward-thinking companies in 2023 will be emphasizing investments in engineering talent and culture. Attracting and retaining top engineering talent has always bee...

2023 trends: hyper-personalization in customer-facing technologies
Article
2023 trends: Hyper-personalization in customer-facing technologies
Article 2023 trends: Hyper-personalization in customer-facing technologies

Hyper-personalization has emerged as a key driver of customer engagement in the digital age, and in 2023, hyper-personalization technologies and strategies are expected to surge. By leveraging the latest advancements in artificial intelligence and machine learning, companies can now create highly c...

2023 trends: Greater focus on speed and scale in technology investments
Article
2023 trends: Greater focus on speed and scale in technology investments
Article 2023 trends: Greater focus on speed and scale in technology investments

As 2023 technology strategy planning and implementation are well underway, industry leaders in the retail, manufacturing, insurance, life sciences, and pharmaceutical industries are keeping a close eye on the latest trends in digital transformation and innovation. One of the crucial areas in which...

Augmented reality and the metaverse: A go-to-market strategy for retailers
Article
Augmented reality and the metaverse: A go-to-market strategy for retailers
Article Augmented reality and the metaverse: A go-to-market strategy for retailers

A virtual world where we live, work, shop, and interact with others may have sounded like science fiction a few short years ago, but it’s fast becoming a tangible reality. This virtual world is called the Metaverse: a digital ecosystem made up of decentralized, user-generated platforms that provide...

Accelerate and improve app development with Apollo GraphQL
Article
Accelerate and improve app development with Apollo GraphQL
Article Accelerate and improve app development with Apollo GraphQL

These days, there is an ever-more pressing need for app development to be fast, dynamic, and scalable. That’s why Grid Dynamics teamed up with Apollo, the leader in open source and commercial GraphQL technologies. Apollo’s supergraph adds a revolutionary layer to your organization’s technology st...

side view woman working digital monitors
Article
AI-powered risk prevention in the P&C insurance industry
Article AI-powered risk prevention in the P&C insurance industry

In the past decade, an estimated 2.6 billion people’s lives have been upended by catastrophic events such as tsunamis, earthquakes, floods, and pandemics. Such events wreak havoc not only on people’s everyday life, but also on business and trade, sending the global economy into a tailspin. So...

Into the future: embracing the metaverse
Article
Into the future: Embracing the metaverse
Article Into the future: Embracing the metaverse

If you’re not thinking about the business impact of the metaverse yet, it’s high time to wake up and e-smell the digital coffee. Gartner predicts that by 2026, 25% of people will spend at least one hour per day working, shopping, studying, or using social media in the metaverse. Tech giants like Fa...

Smart manufacturing from the factory floor to the customer's door
Article
Smart manufacturing from the factory floor to the customer’s door
Article Smart manufacturing from the factory floor to the customer’s door

Manufacturers are embracing AI technology to gain a competitive advantage over the market. Gartner predicts that by 2026, 75% of large enterprises will have adopted some form of robotics in their warehouse operations. Additionally, 25% of manufacturers will have transitioned by then to a micros...

Insurance customer 360: automate, personalize, accelerate and grow customer acquisitions with AI and ML
Article
Insurance customer 360: Automate, personalize, accelerate and grow customer acquisitions with AI and ML
Article Insurance customer 360: Automate, personalize, accelerate and grow customer acquisitions with AI and ML

Digitization is revolutionizing the way the insurance industry does business, with newfound ability to automate, personalize, and accelerate customer growth through artificial intelligence and machine learning. These changes benefit both insurance companies and customers in the long run: Insurers a...

A digital go-to-market strategy for forward-thinking manufacturers
Article
A digital go-to-market strategy for forward-thinking manufacturers
Article A digital go-to-market strategy for forward-thinking manufacturers

In today’s highly digitized world, business models need to change to keep up with consumer demands. With the impacts of the COVID-19 pandemic, businesses are having to reimagine their business models entirely, and they’ve had to do it at a massively accelerated pace. The manufacturing industry is n...

Article
Software development team structure & roles that are vital
Article Software development team structure & roles that are vital

Software team development structure is an important factor in your project’s long term success. What makes a good developer team? Well, it requires more than just finding experienced developers.  There’s no one-size-fits-all solution when it comes to the ideal software development...

Colorful paper rectangles on a blue background
Article
Offshore outsourcing pros and cons list of 2022
Article Offshore outsourcing pros and cons list of 2022

If there’s anything that the COVID-19 pandemic has shown us, it’s that businesses must constantly reinvent themselves in order to survive. Deloitte’s 2021 Global Shared Services and Outsourcing Survey listed standardization and process efficiency (88%), reducing costs (84%) and driving a di...

Get in touch

Let's connect! How can we reach you?

    Invalid phone format
    Submitting
    Digital transformation: A passing trend or a game-changer for businesses?

    Thank you!

    It is very important to be in touch with you.
    We will get back to you soon. Have a great day!

    check

    Something went wrong...

    There are possible difficulties with connection or other issues.
    Please try again after some time.

    Retry