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Omnichannel commerce engineering

A shopping cart surrounded by silhouetted people in a vibrant, digital marketplace with hexagonal icons floating above, representing B2B composable commerce.
Article
Composable commerce for B2B: Overkill or delivers big?
Yellow airplane over graph lines, symbolizing market turbulence and tariff impact
Solution Brief
Keep your e-commerce profitable amid tariff turbulence without a costly overhaul
A person carrying a shopping bag walks through a maze of large, colorful yellow and red blocks under a clear blue sky.
Solution Brief
Reimagining retail: Composable commerce for the AI era
Clothing and shoes with the title
White Paper
Find it or forget it: Why your legacy commerce stack is killing conversions
Transparent car design with teal and orange background. White text box shows
Case Study
Retooling for the future: A composable commerce overhaul for an automotive tools giant
Multicolor whisps of smoke on a black background
Article
Headless CMS for the AI era with Grid Dynamics, Contentstack, and Google Cloud
Pre-composed Commerce Platform for Google Cloud
Solution Brief
Pre-composed Commerce Platform for Google Cloud
Yellow bubbles coming out of a purple box
Article
10 reasons to migrate to a headless CMS with Contentstack and Grid Dynamics
A male basketball player with ASICS shoes jumping in the air with a basketball in his hand
Case Study
How an iconic sports brand won gold in CMS modernization
AI pharma concept
White Paper
Intelligent content ecosystem for Pharma: Leveraging AI and automation to enhance content management
e-commerce transformation at Clarks shoe retailer
Case Study
The e-commerce digital transformation journey at Clarks: Legacy to leader in under a year
A shopping cart with objects, an umbrella, and a cacti
Demo
Composable Commerce Help Desk
Search and content ebook
Ebook
Search and content: Your secret weapon for customer acquisition in 2024
Grid Dynamics' 2024 e-commerce trends ebook
Ebook
E-commerce trends for 2024
SAP CC modernization with Alokai
Case Study
How to modernize your SAP Commerce Cloud storefront with headless frontend
Composable commerce concept for SAP
Article
Modernizing SAP Commerce Cloud: The case for composable
A book cover with the text Shaping the customer-centric future of pharma
White Paper
Shaping the customer-centric future of pharma with composable commerce
AI generated image of a customer with a cart
Article
The future of shopping: AI-driven transformation of modern e-commerce
Kafka cover
Article
Leveraging Apache Kafka and GraphQL to build unified integrations in a composable commerce ecosystem
commerce cart
Article
Composable commerce essentials: Demystifying modern e-commerce platforms
Digital commerce transformation Cover
White Paper
Digital commerce transformation: A journey to composable architecture
Cover Customer Support capabilities
Article
Supercharge your composable business ecosystem with a customer support starter kit
3D abstract waves as one of the trends in digital retail
White Paper
8 trends and technologies driving the future of omnichannel digital retail
Razer customer case study
Video
Razer customer case study
FitFlop customer case study
Video
FitFlop customer case study
Grid Dynamics joins MACH Alliance
Video
Grid Dynamics joins MACH alliance
a shop with goods
Article
Optimizing transactional elements of composable commerce
Creating a winning composable Building the foundation cover
Article
Beyond transactions: Key composable commerce building blocks to redefine customer experience
Headless CMS: The CX game-changer for Telecom content delivery
Article
Headless CMS: The CX game-changer for telecom content delivery
Transforming Telecom search and CX with Google Discovery AI and commercetools
Article
Transforming telecom search and CX with Google Discovery AI and Commercetools
Unleashing the power of headless CMS for agile and personalized B2B commerce
Article
Unleashing the power of headless CMS for agile and personalized B2B commerce
Digital commerce modernization
White Paper
Digital commerce modernization
Composable commerce
Solution Brief
Composable commerce
Stabilization, security, and support for Shimano e-commerce
Case Study
Stabilization, security, and support for Shimano e-commerce
The Future of Commerce is Composable
Media & News
The future of commerce is composable
Modernization of a customer-facing eCommerce platform
Article
Modernization of a customer-facing ecommerce platform
Composable commerce 101: a guide for luxury retail brands
White Paper
Composable commerce 101: A guide for luxury retail brands
Composable commerce trends for luxury retailers
Article
Composable commerce trends for luxury retailers
Achieving business flexibility with composable commerce
Article
Achieving business flexibility with composable commerce
Accelerate integration of Google Cloud Retail Search
Article
Accelerate integration of Google Cloud retail search
Launching Google Discovery Solutions Starter Kit for commercetools
Article
Launching Google Discovery Solutions starter kit for Commercetools
Digital customer experience: Everything you need to know to boost omnichannel digital commerce in 2022
Article
Digital customer experience: Everything you need to know to boost omnichannel digital commerce
Why You Need an Omnichannel Customer Experience
Article
Why you need an omnichannel customer experience
Reimagining Customer Loyalty with an Omnichannel Platform
Case Study
Reimagining customer loyalty with an omnichannel platform
Consumer-driven manufacturing requires a consumer-centric customer experience
Article
Consumer-driven manufacturing requires a consumer-centric customer experience
Evolution of omnichannel digital commerce: what’s new in 2022
White Paper
Evolution of omnichannel digital commerce: What’s new in 2022
Designing Point Based Loyalty Programs That Work
Article
Designing point based loyalty programs that work
Reward Loyal Customers: Comprehensive Guide to Loyalty Programs
Article
Comprehensive guide to building loyalty programs
AR-based Indoor Navigation
Article
AR-based indoor navigation
A Universal Approach to eCommerce GUI Test Automation
Article
A universal approach to ecommerce GUI test automation
Evolution of CMS and overview of modern DXP platforms
Article
Evolution of CMS and overview of modern DXP platforms
How to replatform Endeca rules to Elasticsearch
Article
How to replatform Endeca rules to Elasticsearch
Unified commerce: Making the most of a true omnichannel experience
Article
Unified commerce: Making the most of a true omnichannel experience
ATG’s black box blocking your e-commerce view? Replatform with microservices
Article
ATG’s black box blocking your e-commerce view? Replatform with microservices
How to replatform e-commerce search from Endeca to Solr
Article
How to replatform e-commerce search from Endeca to Solr
Blockchain technology in retail: loyalty programs and beyond
Article
Blockchain technology in retail: loyalty programs and beyond
How to build a DIY Magic Mirror out of commodity hardware and augmented reality APIs
Article
How to build a DIY magic mirror out of commodity hardware and augmented reality APIs
Dear Oracle ATG users,
It is time to treat your ATG stack as a legacy system 
and move forward to the cloud, open source, and microservices
Article
Dear Oracle ATG users, It is time to treat your ATG stack as a legacy system and move forward to the cloud, open source, and microservices

Customer analytics and personalization

White Paper
The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries
Pills produced by one of 500 Fortune pharma companies
Case Study
Next best action analytics for enhanced HCP commercial engagement for a Fortune 500 pharma company
The future of the financial industry: 3 critical customer 360 and personalization trends
White Paper
The future of the financial industry: 3 critical Customer 360 and personalization trends
2023 trends: hyper-personalization in customer-facing technologies
Article
2023 trends: Hyper-personalization in customer-facing technologies
Customer 360 and Personalization
Solution Brief
Customer 360 and personalization
Insurance 360: Unlock value creation with these industry-disrupting, experience-refining trends
White Paper
Insurance 360: Unlock value creation with these industry-disrupting, experience-refining trends
Why You Need an Omnichannel Customer Experience
Article
Why you need an omnichannel customer experience
Reimagining Customer Loyalty with an Omnichannel Platform
Case Study
Reimagining customer loyalty with an omnichannel platform
How-to guide: Building a modern customer loyalty engine
Article
How-to guide: Building a modern customer loyalty engine
6 Personalization Challenges That Next Best Action Will Help You Solve (And How)
White Paper
6 personalization challenges that next best action will help you solve (and how)
Advantages of a Next-Generation Customer Data Platform for a Top Tier Marketing Agency on AWS
Case Study
Advantages of a next-generation customer data platform for a top tier marketing agency on AWS
Redefining the customer experience in consumer banking
Article
Redefining the customer experience in consumer banking
Customer2Vec: Representation learning for customer analytics and personalization
Article
Customer2vec: Representation learning for customer analytics and personalization

AI-driven search and experiences

Solution brief cover with miniature shopping cart, transparent display box, colorful sphere, and magnifying glass arranged on a yellow and blue background, representing retail search and merchandising concepts.
Solution Brief
Pre-composed AI Search and Merchandising for Google Cloud
Multicolor whisps of smoke on a black background
Article
Headless CMS for the AI era with Grid Dynamics, Contentstack, and Google Cloud
GenAI Content and Catalog Optimization for Google Cloud
Solution Brief
GenAI Content and Catalog Optimization for Google Cloud
Vertex AI Search for Commerce
Solution Brief
Vertex AI Search for Commerce
Ecommerce interface showing clothing on a rack to represent merchandising
Article
How a merchandising experience platform puts retailers in control of search, browse, and recommendations
Grayscale digital retail background with an array of products to represent catalog enrichment
White Paper
Catalog enrichment: Leveraging GenAI for enhanced digital engagement
A shopping cart with objects, an umbrella, and a cacti
Demo
Composable Commerce Help Desk
Search and content ebook
Ebook
Search and content: Your secret weapon for customer acquisition in 2024
Grid Dynamics' 2024 e-commerce trends ebook
Ebook
E-commerce trends for 2024
Tire parameter recognition
Case Study
Revolutionizing tire parameter recognition for a leading automotive manufacturer
SAP CC modernization with Alokai
Case Study
How to modernize your SAP Commerce Cloud storefront with headless frontend
Composable commerce concept for SAP
Article
Modernizing SAP Commerce Cloud: The case for composable
Enhancing product discovery with computer vision
Case Study
Enhancing product discovery with computer vision for a leading on-demand digital printing marketplace
A book cover with the text Shaping the customer-centric future of pharma
White Paper
Shaping the customer-centric future of pharma with composable commerce
A book cover with the text: Wealth management firms redefine the operating model with the AI
White Paper
Wealth management firms redefine the operating model with generative AI: Don’t miss the shift
A book cover with the text Maximizing AI's full potential in pharma
White Paper
Maximizing AI’s full potential in pharma: Shifting from pilots to strategic integration
AI generated image of a customer with a cart
Article
The future of shopping: AI-driven transformation of modern e-commerce
A book cover with the text: Generative AI in pharma and life sciences: pragmatic applications and outcomes
White Paper
Generative AI in pharma and life sciences: Pragmatic applications and outcomes
commerce cart
Article
Composable commerce essentials: Demystifying modern e-commerce platforms
Digital commerce transformation Cover
White Paper
Digital commerce transformation: A journey to composable architecture
Cover Customer Support capabilities
Article
Supercharge your composable business ecosystem with a customer support starter kit
Strategic headless CMS cover
Article
Architecting a headless content management ecosystem
3D abstract waves as one of the trends in digital retail
White Paper
8 trends and technologies driving the future of omnichannel digital retail
Reimagining customer experience in the telecom industry with AI-powered e-commerce search
Article
Reimagining customer experience in the telecom industry with AI-powered e-commerce search
Headless CMS: The CX game-changer for Telecom content delivery
Article
Headless CMS: The CX game-changer for telecom content delivery
Transforming Telecom search and CX with Google Discovery AI and commercetools
Article
Transforming telecom search and CX with Google Discovery AI and Commercetools
Unleashing the power of headless CMS for agile and personalized B2B commerce
Article
Unleashing the power of headless CMS for agile and personalized B2B commerce
2023 trends: hyper-personalization in customer-facing technologies
Article
2023 trends: Hyper-personalization in customer-facing technologies
Augmented Reality to improve customer buying experience
Case Study
Augmented reality to improve customer buying experience
Photogrammetry and augmented reality on mobile: A comparison of AR solutions
Article
Photogrammetry and augmented reality on mobile: A comparison of AR solutions
Augmented reality and the metaverse: A go-to-market strategy for retailers
Article
Augmented reality and the metaverse: A go-to-market strategy for retailers
Driving differentiation in e-commerce marketplace search
Article
Driving differentiation in e‑commerce marketplace search
Composable commerce
Solution Brief
Composable commerce
Into the future: embracing the metaverse
Article
Into the future: Embracing the metaverse
Customer 360 and Personalization
Solution Brief
Customer 360 and personalization
Augmented reality: the future is now
Article
Augmented reality: The future is now
AWS-native personal shopping assistant portal for a leading luxury department store chain
Article
AWS-native personal shopping assistant portal for a leading luxury department store chain
AI & Machine Learning Will Transform The Customer Experience
Media & News
AI & machine learning will transform the customer experience
Insurance customer 360: automate, personalize, accelerate and grow customer acquisitions with AI and ML
Article
Insurance customer 360: Automate, personalize, accelerate and grow customer acquisitions with AI and ML
Accelerate integration of Google Cloud Retail Search
Article
Accelerate integration of Google Cloud retail search
Insurance data 360: Sync your business data ecosystem, eliminate silos and see ultimate efficiency at scale
Article
Insurance data 360: Sync your business data ecosystem, eliminate silos and see ultimate efficiency at scale
Launching Google Discovery Solutions Starter Kit for commercetools
Article
Launching Google Discovery Solutions starter kit for Commercetools
Digital customer experience: Everything you need to know to boost omnichannel digital commerce in 2022
Article
Digital customer experience: Everything you need to know to boost omnichannel digital commerce
Consumer-driven manufacturing requires a consumer-centric customer experience
Article
Consumer-driven manufacturing requires a consumer-centric customer experience
Evolution of omnichannel digital commerce: what’s new in 2022
White Paper
Evolution of omnichannel digital commerce: What’s new in 2022
Reimagining retail product discovery and customer experience in 2022
Article
Reimagining retail product discovery and customer experience
Using Augmented Reality in Interior & Property Design: How Did We Live Without It?
Article
Using augmented reality in interior & property design: how did we live without it?
Building a question answering system for online store
Article
Building a question answering system for online store
How to replatform Endeca rules to Solr
Article
How to replatform Endeca rules to Solr
Order history search: a fast and efficient approach
Article
Order history search: A fast and efficient approach
Birthday search queries using Solr: a case study
Article
Birthday search queries using Solr: A case study
How to implement multi-select faceting for nested documents in Solr
Article
How to implement multi-select faceting for nested documents in Solr
How to build a DIY Magic Mirror out of commodity hardware and augmented reality APIs
Article
How to build a DIY magic mirror out of commodity hardware and augmented reality APIs
Introducing augmented reality for e-commerce
Article
Introducing augmented reality for e-commerce
18 ways to foster success in responsive web UI projects
Article
18 ways to foster success in responsive web UI projects
Detecting and correcting e-commerce catalog misattribution with image and text classification using Google TensorFlow
Article
Detecting and correcting e-commerce catalog misattribution with image and text classification using Google TensorFlow

User interface and mobile app engineering

Abstract geometric image with layered white and gray lines forming a stylized
White Paper
CTO insights: Vercel frontend deployment platform
A futuristic, metallic human figure surrounded by abstract geometric shapes and digital light effects
White Paper
Client-side AI: Privacy, performance, and cost advantages in modern browsers
Code on the left side with vibrant pink, purple, and blue fluid colors exploding across a computer screen, representing the dynamic nature of modern web development.
Article
Tailwind CSS: The developers power tool
The critical importance 
of accessibility testing 
and maintenance
Article
The critical importance of accessibility testing and maintenance: Envisioning the future with GenAI for industry-specific enhancements
A book cover with the text The 5 principles of building a great travel app
Ebook
The 5 principles of building a great travel app
A book cover with the title 1,000 apps later: The principles and pitfalls of building user-winning apps
Ebook
1,000 apps later: The principles and pitfalls of building user-winning apps
The cover of the book about retail application performance optimization
Article
Retail application performance optimization: Lessons from the trenches
GD Case Study Transforming digital customer experience Cover
Case Study
Transforming digital customer experience: A design thinking approach for modernizing a tools distribution franchise
People wearing gadgets for a better website accessibility
Article
Improve website accessibility with these 6 simple tips
mobile application cross-platform tech migration
Article
Migrating mobile applications using cross-platform technologies
Cover Case Study Modernizing the reporting UX
Case Study
From frustration to insight: Modernizing the reporting UX for a Fortune 500 brand
Augmented Reality to improve customer buying experience
Case Study
Augmented reality to improve customer buying experience
Photogrammetry and augmented reality on mobile: A comparison of AR solutions
Article
Photogrammetry and augmented reality on mobile: A comparison of AR solutions
Augmented reality and the metaverse: A go-to-market strategy for retailers
Article
Augmented reality and the metaverse: A go-to-market strategy for retailers
E-commerce app performance optimization through server-side rendering
Case Study
E-commerce app performance optimization through server-side rendering
Providing an exclusive lifestyle experience with cross-platform React Native mobile application
Case Study
Providing an exclusive lifestyle experience with cross-platform React Native mobile application
Frontend engineering
Solution Brief
Frontend engineering
Webpack module federation for micro frontend implementation: accelerating development, testing and deployment
Article
Webpack module federation for micro frontend implementation: Accelerating development, testing and deployment
Augmented reality: the future is now
Article
Augmented reality: The future is now
AngularJS to Angular 4 migration: a step-by-step guide
Article
AngularJS to Angular 4 migration: A step-by-step guide
How to optimize images for web and performance
Article
How to optimize images for web and performance
Visualizing complex hierarchical data using D3
Article
Visualizing complex hierarchical data using D3
Unlock innovation with android application modernization
Article
Unlock innovation with Android application modernization
Large-scale android application modernization
Case Study
Large-scale Android application modernization
Debugging accessor properties in JavaScript: Everything you should know
Article
Debugging accessor properties in JavaScript: Everything you should know
Using D3.js with React.js: An 8-step comprehensive manual
Article
Using D3.js with React.js: An 8-step comprehensive manual
7 Advanced practices that distinguish effective mobile test automation
Article
7 advanced practices that distinguish effective mobile test automation
Using Next.js image component to improve website performance
Article
Using Next.js image component to improve your website’s performance
Private Mobile Device Farm as an Indicator of Mobile Testing Culture
Article
Private mobile device farm as an indicator of mobile testing culture
Virtual backgrounds: real-time deep semantic segmentation on mobile devices
Article
Virtual backgrounds: Real-time deep semantic segmentation on mobile devices
iOS Architecture Patterns for Large-Scale Development, part 3: UI architecture approach
Article
iOS architecture patterns for large-scale development, part 3: UI architecture approach
iOS Architecture Patterns for Large-Scale Development, part 2: Dependency management
Article
iOS architecture patterns for large-scale development, part 2: Dependency management
iOS Architecture Patterns for Large-Scale Development, part 1: Modular architecture
Article
IOS architecture patterns for large-scale development, part 1: Modular architecture
Progressive Web Apps: Comparison of PWA with Other Approaches to Build Mobile User Experience
Article
Progressive web apps: Comparison of PWA with other approaches to build mobile user experience
A low mobile app rating leaves money on the table
Article
A low mobile app rating leaves money on the table
A low crash rate is the key to a high mobile app rating
Article
A low crash rate is the key to a high mobile app rating
When life gives you lemons: Analyzing negative reviews to improve your mobile app
Article
When life gives you lemons: Analyzing negative reviews to improve your mobile app
A modern UI and mobile app redesign launches retailer into the future
Article
A modern UI and mobile app redesign launches retailer into the future
Easily move your native app to Flutter
Article
Easily move your native app to Flutter
Android or iOS for retail?
You need both!
Article
Android or iOS for retail? You need both!
The key to a high app rating? Low crash rates and a clean, modern UI
Article
The key to a high app rating? Low crash rates and a clean, modern UI
Take your apps to the next level with 3D augmented reality
Article
Take your apps to the next level with 3D augmented reality
Why Flutter should be your next mobile development framework
Article
Why Flutter should be your next mobile development framework
Practical unit testing for iOS applications
Article
Practical unit testing for iOS applications

Discover our
key insights

Agentic AI cover
White Paper
Agentic AI: The next evolution in enterprise automation
A male basketball player with ASICS shoes jumping in the air with a basketball in his hand
Case Study
How an iconic sports brand won gold in CMS modernization
White Paper
Structured products: Harnessing AI-driven digitalization
Tire parameter recognition
Case Study
Revolutionizing tire parameter recognition for a leading automotive manufacturer

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