Grid Dynamics won the 2024 Contentstack Experience Award for Most Innovative Project by empowering this global sports brand to rapidly deliver personalized digital experiences.
The challenge
When a leading sporting goods retailer with a global footprint faced challenges with its outdated content management system (CMS), they knew it was time for an enterprise CMS overhaul. A fragmented CMS landscape, clunky workflows, and reliance on web developers were hindering the company’s ability to deliver the seamless digital experiences customers expected.
Recognizing the urgency to modernize, the brand partnered with headless CMS leader, Contentstack, and composable commerce integration experts, Grid Dynamics, to accelerate their CMS evolution.
Unifying a fragmented CMS stack
The company’s CMS tech stack was a patchwork of disjointed platforms, including their primary CMS, FirstSpirit, as well as Contentful and Salesforce Commerce Cloud. This fragmented approach led to operational inefficiencies, inconsistent branding, and escalating costs.
Contentstack’s headless CMS architecture emerged as the ideal solution to unify the company’s content management under a single, flexible platform built on Amazon Web Services (AWS) cloud. A critical aspect of the solution was the implementation of robust CI/CD pipelines using AWS CodePipeline and AWS CodeBuild. These pipelines ensured data consistency across different environments, from development to production. This approach not only improved the reliability of content deployments but also significantly reduced the time-to-market for new content.
Grid Dynamics, with its deep expertise in enterprise commerce modernization, led the implementation, integrating a comprehensive solution tailored to the company’s global needs.
Tangible improvements across the board
The partnership between Contentstack and Grid Dynamics delivered tangible results that have transformed the company’s digital ecosystem:
- 50% reduction in time-to-market for new content
- 50% increase in production deployment frequency
- 20% reduction in annual content management operational costs
- 15% improvement in content consistency across multiple regions
- 10% increase in website traffic
- 5% decrease in bounce rates
- 7% improvement in conversion rates
- 30% improvement in content creation and publishing efficiency
Beyond these measurable improvements, the new CMS solution has empowered the company’s content creators, enabling them to work independently and efficiently. The decoupling of content management from the e-commerce backend has also laid the groundwork for future flexibility, including the potential to evolve their tech stack in response to changing business needs. Download the case study to learn more about the headless CMS integration that helped this iconic sports brand emerge as a digital powerhouse.
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