Discover how we improved a Fortune 500 Pharma company’s email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you’ll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to:
- Empower sales reps with customer, content, and channel sequence recommendations to maximize customer engagement and conversion;
- Decrease the number and effect of unsuccessful interactions;
- Streamline marketing analytics to save time on tracking, communication, and double-checking; and
- Enable the benefits of automation, global onboarding, and transparent scalability.
You might also like
Retooling for the future: A composable commerce overhaul for an automotive tools giant
AI and business reimagination: Insights from Grid Dynamics CTO, Rajeev Sharma
The e-commerce digital transformation journey at Clarks: Legacy to leader in under a year
Revolutionizing tire parameter recognition for a leading automotive manufacturer
Machine learning for optimized campaign delivery and performance: A Yieldmo case study
