Using geofence marketing & Bluetooth beacons to improve offline sales
Geofence marketing technology, powered by Bluetooth low energy beacons, can help retailers boost in-store engagement and improve offline sales. Geofencing creates a virtual circle around a point of interest on a map, such as a retail store, and when a user enters or exits this area, it triggers certain actions in the retailer’s mobile app. Beacons, which transmit messages to a user’s smartphone via Bluetooth, can be used in conjunction with geofencing to create a tailored marketing communication ecosystem that drives in-store engagement and sales.
