Marketing Operations Specialist
We are looking for a Marketing Operations Specialist with 1+ years of hands-on experience in marketing operations and working with (MarTech) Marketing technology which excels at:
- Email marketing campaigns execution: You’ll be in charge of assembling and creating overall email marketing campaigns, tracking, optimizing, and reporting the email channel performance via Pardot.
- Automation Workflows: You’ll partner with to cooperate in different marketing operations-related workflows working with Pardot and Salesforce on lead qualification and distribution, amongst other duties as needed.
Essential functions
- Set up and maintain scalable email flows that ensure best practices in email campaigns in Pardot (Marketing Cloud Account Engagement)
- Set up and launch email newsletters
- Evaluate campaign performance and suggest techniques for improvements
- Conduct extensive A/B testing of e-mail campaigns, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
- CRM & Contact Management
- Stay updated on various email marketing best practices, benchmarks
Qualifications
- 1+ years of email marketing experience in the B2B IT sphere, with a focus on email workflows
- Experience in Lead Nurturing and building email marketing programs through the marketing email system
- Some proficiency in using CRM and Marketing Automation tools - Pardot, and Salesforce preferred
- Some understanding of and experience working with lead management processes and B2B sales cycles related to marketing programs, activities, campaigns, etc.
- Excellent English; written and verbal communication skills (B2+)
- Data-Driven and with a strong sense of accountability.
We offer
- Opportunity to work on bleeding-edge projects
- Work with a highly motivated and dedicated team
- Competitive salary
- Flexible schedule
- Benefits package - medical insurance, sports
- Corporate social events
- Professional development opportunities
- Well-equipped office
About us
Grid Dynamics (NASDAQ: GDYN) is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services. Fusing technical vision with business acumen, we solve the most pressing technical challenges and enable positive business outcomes for enterprise companies undergoing business transformation. A key differentiator for Grid Dynamics is our 8 years of experience and leadership in enterprise AI, supported by profound expertise and ongoing investment in data, analytics, cloud & DevOps, application modernization, and customer experience. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.
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Grid Dynamics is an equal opportunity employer. We are committed to creating an inclusive environment for all employees during their employment and for all candidates during the application process.
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. All employment is decided on the basis of qualifications, merit, and business need.
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