Omnichannel commerce engineering

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

2025’s tariff shakeup is here, and it’s rewriting the rules for e-commerce. With sweeping U.S. and North American reforms—like a new 10% baseline import duty, the end of the $800 de minimis exemption for shipments from Hong Kong and China (all imports from these regions now face steep tariffs of 12...

AI for retail starts with composable commerce—where every click feels personal, every journey is seamless, and every interaction counts. Grid Dynamics’ composable commerce platform blends MACH architecture with advanced AI to craft shopping experiences that sense, adapt, and respond in real time....

The Grid Dynamics Pre-composed Commerce Starter Kit for Google Cloud is an AI-powered eCommerce platform representing a strategic solution for retailers facing the dual challenges of delivering exceptional customer experiences while reducing order fulfillment costs. This MACH-based (Microservic...

Download the full case study now to explore how this tools distributor reimagined their automotive ecommerce experience for future success. By downloading, you'll gain access to exclusive insights that can help inform your own digital transformation strategies. Whether you're in the automotive i...

For many businesses, moving away from familiar but inherently unadaptable legacy suites is challenging. However, eliminating this technical debt one step at a time can bolster your confidence. The best starting point is transitioning from a monolithic CMS to a headless CMS. This shift to a modern c...

Grid Dynamics' Pre-composed Commerce Platform for Google Cloud offers a streamlined solution for implementing composable commerce architecture. Developed with commercetools, this starter kit accelerates digital commerce implementation by up to 40% while reducing the complexity of composable systems...

Discover how Contentstack, commercetools, Google Vertex AI, and Grid Dynamics accelerate e-commerce innovation through the integration of generative AI and composable commerce.

The headless CMS market is experiencing unprecedented growth as organizations recognize its potential for delivering flexible, personalized digital experiences. Recent market analysis reveals striking momentum—the global headless CMS software market, valued at $851.48 million in 2024, is projected...

Discover the top digital customer experience trends to shape 2025. Explore AI, personalization, and CX strategies in this free ebook.

Discover the latest D2C manufacturing technology trends in our ebook. Learn key innovations driving the industry forward and how to stay ahead in 2025.

Grid Dynamics won the 2024 Contentstack Experience Award for Most Innovative Project by empowering this global sports brand to rapidly deliver personalized digital experiences. When a leading sporting goods retailer with a global footprint faced challenges with its outdated content managemen...

In the era of precision medicine and on-demand experiences, intelligent content management is the nervous system of pharma innovation and engagement. By seamlessly connecting data, insights, and knowledge across the organization, it accelerates discovery, enhances decision-making, and ultimate...

In 2022, Clarks, the iconic 200-year-old footwear brand, faced a critical digital crossroads. With massive global sales and an outdated e-commerce platform, Clarks partnered with Grid Dynamics to architect and launch an all-new Clarks.com. This case study reveals how they transformed from a legacy...

Search and content: Your secret weapon for customer acquisition in 2024 Leverage the expertise of Grid Dynamics, Contentstack, and Constructor to create immersive shopping experiences that drive revenue Get EBOOK...

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for ever...

E-commerce has undergone a profound transformation in recent years, driven by soaring customer expectations. Shoppers now demand seamless omnichannel experiences, lightning-fast site speeds, and rapid innovation to meet evolving market demands. However, traditional monolithic architectures struggle...

SAP Commerce Cloud (formerly SAP Hybris) has been a widely adopted commerce platform for over a decade. Throughout the 2010s, it was consistently rated as a leading solution in the market, providing retailers with a solid platform for efficient e-commerce operations. However, the digital commerce e...

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

AI-powered e-commerce is taking center stage as more and more retail brands utilize next-gen solutions to delight customers and gain competitive advantages. Pairing human creativity with modern tech capabilities not only optimizes operational efficiency but also crafts a dynamic, anticipa...

While composable commerce unlocks a flexible and scalable technology ecosystem to build digital solutions that meet unique business needs, the biggest differentiator among different composable ecosystems is how various packaged business capabilities (PBCs) are seamlessly integrated to ensure harm...

For many years, e-commerce applications have been built from custom development services, leveraging great open-source frameworks and tools. However, making all these components work together as one ecosystem—from technical aspects to managing teams and aligning their milestones—is no easy feat.W...

In the dynamic world of digital commerce, the landscape has transformed dramatically over the past two decades. From monolithic systems that offered comprehensive solutions but lacked adaptability, to the rise of microservices and headless architectures, businesses have sought more flexible and cus...

Composable commerce has emerged as a transformative approach to e-commerce that offers unprecedented flexibility and scalability to businesses. Where traditional monolithic suites burden organizations with unused features and an inflexible software ecosystem, composable commerce unlocks a ‘best-f...

It should come as no surprise that Generative AI is the #1 tech trend in 2023, but it certainly isn't the only one. Building a foundational composable commerce ecosystem of best-in-class tools to support and personalize customer buying journeys should remain top-of-mind for retailers and brands who...

Traditional monolithic e-commerce platforms lack the flexibility or scalability required to meet the evolving needs of modern consumers. Digital commerce modernization can help with these issues by identifying and prioritizing business functionality for migration to microservices.

Composable commerce is a game-changing concept that elevates online shopping to new heights. It represents a shift away from a platform-centric perspective to a customer-centric approach, emphasizing the importance of delivering a superior experience to the end user. There are a number of e...

In today’s consumer-driven digital economy, personalized customer experiences in the Telecom sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with brands th...

Recent years are marked by dramatic changes in the Telecommunications business environment, driven by the pandemic, economic turbulence, and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers changed their shopping habits, thei...

In today’s consumer-driven digital economy, personalized customer experiences in the B2B commerce sector are no longer a “nice-to-have”. They have become a fundamental component of digital commerce strategies across industries. Why? Because the number of channels consumers use to interact with bran...

Exceptional customer experience is critical for retailers in the post-pandemic digital age, but monolithic e-commerce systems simply don’t have the advanced capabilities, scalability or flexibility needed to meet the rapidly changing demands of today’s digital consumers. With composable commerce an...

Keeping up with consumer demand for personalized experiences across multiple channels is paramount to digital commerce brands. Conventional monolithic applications can no longer solve this challenge. Today it takes a modular architecture approach known as MACH to enable fast, easy change management...

Shimano, a $5B bicycle components, fishing tackle and rowing equipment company, engaged us to improve the overall performance of their EU B2B platform. We conducted an Adobe Experience Manager (AEM), and SAPShimano, a $5B bicycle components, fishing tackle, and rowing equipment company, sought to e...

Originally published by Total Retail E-commerce has come a long way since companies like Amazon.com and eBay first launched their online businesses. While pre-pandemic online transactions only amounted to 13.8 percent of global retail sales, consumers quickly shifted to online shopping when the...

This case demonstrates how the shopping cart and checkout functionality of an on-premise, legacy, monolithic eCommerce platform was modernized to a cloud-based serverless solution. The customer, an American chain of luxury department stores, required modernized e-commerce capabilities in the...

In our new and increasingly all-digital reality we see immersive technologies like AI, ML, AR and VR trending, all with the goal of engaging modern consumers in commerce anywhere and everywhere with deeply personalized, convenient and relevant experiences. How are luxury retailers achieving thes...

The stakes have never been higher for the luxury retail industry to meet consumer demand for personalized digital experiences across multiple channels, including taking a deep dive into new fields of augmented reality and virtual reality. We have already seen a major shift to digital as a response...

Ecommerce software has come a long way and achieved remarkable progress, turning from relatively simple applications into complex platforms rich in features and functionality. Back in the days when Amazon and eBay started their first online businesses, monolith architecture was virtually the only o...

Consumer demand for personalized digital shopping experiences has skyrocketed over the last few years, and constant change is to be expected. Add to this the fact that every retail environment is unique, with specific product catalogs and exclusive customer experience needs. One of the most crucial...

Recent years are marked with dramatic change in the business environment driven by the pandemic, economic turbulence and political instability. As Forrester put it, “Constant consumer change is a defining element of the “new normal.” Consumers change their shopping habits, their brand loyalty is sh...

All the buzz in 2022 is about digital customer experience. Forget about digital transformation - we’ve been there, done that and got the t-shirt! Now is the time to focus on your customers’ needs, wants and wishes, and transform the ways in which you can deliver on them across all your channels....

Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study shows that 70% of UK consumers over the age of 45 still prefer human interaction over s...

Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of ea...

Customer-centricity is all about having a holistic view of your operations and customer interactions in order to better meet the needs of your consumers and maximize the value delivered to them. Historically, for many manufacturers, the shift to a more customer-centric model focused on the transf...

In this white paper, we’ll outline the evolution of omnichannel digital commerce and the 2022 trends shaping its future. You too can curate exceptional customer experiences using cutting-edge digital commerce technology - from composable commerce platforms and AI-powered product discovery to AR, VR...

In a previous article, we reviewed the way that loyalty programs can help businesses improve sales, increase profits, establish long-term relationships with customers, and encourage them to become advocates for your brand. To achieve these goals, modern loyalty programs are increasing in complexity...

The modern world is rapidly changing every day, bringing new levels of complexity and new challenges. This means both customers and retailers are continually making adjustments to their behaviors to meet changing desires, expectations, and environments. At the same time, the market has never b...

Today, many areas of our life are transitioning to online solutions. But despite this trend, there are still plenty of times when we need to move around in the physical space in order to take particular actions or achieve certain goals. In most cases, having an address, a unique name, or a set of c...

Allowing any element of a digital product to fail can have significant implications. Functional failures have tangible consequences for conversion rates, which ultimately impact the entire business. Difficulties with browsing web sites affect user impressions of the brand meaning they may very we...

For almost all industries the digital experience has become a primary importance. And ongoing rapid technology advancements mean that many companies need to reconsider the technology choices around their Content Management System (CMS). CMSs have changed a lot in the last ten years and are now fa...

Faceted navigation, a.k.a. guided navigation is a de-facto standard user experience for any serious online retailer. Facets seamlessly introduce your customers to the structure and attributes of an online catalog and provide shoppers with powerful tools to slice and dice their results with useful f...

Merchandising is an essential part of modern online retail. Automated merchandising platforms allow business users to control search and browse results by affecting product ranking decisions, providing curated content and referring customers to relevant categories or thematic landing pages. Or...

Initially, digital transformation for brick-and-mortar retailers meant creating a good customer experience over web and mobile channels. While that started to close the retail chasm that Amazon had opened beneath traditional retailers, it wasn’t as if they could abandon their stores and go all-digi...

If you want your customers to have a seamless shopping experience no matter where they are or what device they’re using, but you’re stuck with a black box legacy system like Oracle ATG, you may think a true omnichannel experience is beyond your reach. We have helped many of the top retailers in...

Pricing is one of the key factors that drives a successful retail business model, and it is also one of the most difficult to manage. Retailers made lots of improvements on their pricing strategies over the last decade, moving from cost plus or value pricing to modern day AI-driven price management...

The convergence of in-store and online retail operations in recent years has put significant new demands on the management of pricing, offers, and promotions as compared to pre-omnichannel times. The outdated, simplistic approaches to determine the price of products and promotional offerings are st...

Let’s face it — Oracle Endeca is an out-of-date e-commerce search technology solution. Endeca’s lack of personalization and support for omnichannel capabilities have been common problems for many large retailers, and the issues were not getting solved by ATG. We at Grid Dynamics have seen this fi...

After an hour of online research, Rachel bought the perfect raincoat for her upcoming trip in Southeast Asia – and then discovered that it didn't exist. Unfortunately, when she tried to add it to her cart, she was informed that the raincoat was actually out of stock, and could not be purchased. Thi...

Blockchain technology essentially emerged with the introduction of Bitcoin in 2009. But it is now known that blockchain offers numerous other innovative technical and business use applications beyond what was imagined by the creators of the world’s first cryptocurrency. While Bitcoin had a fairly d...

As augmented reality technology continues to advance, it opens up possibilities for a dazzling array of practical and innovative applications. One great example is a “Magic Mirror”. An augmented reality Magic Mirror is a reflective TV screen linked to a camera and controlled by augmented reality so...

If you are an enterprise omni-channel retailer with a significant and growing online presence, it is likely that Oracle ATG has been your platform of choice for many years. You have probably invested thousands of hours and tens of millions of dollars in the customization, integration and tuning of...