Pharma

The buzzword “composable commerce” has dominated digital strategy conversations since Gartner popularized the term in 2020. But behind the marketing hype lies a longstanding, proven practice of integrating specialized, best-of-breed technology components into a flexible and scalable ecosystem....

In the era of precision medicine and on-demand experiences, intelligent content management is the nervous system of pharma innovation and engagement. By seamlessly connecting data, insights, and knowledge across the organization, it accelerates discovery, enhances decision-making, and ultimate...

Against the backdrop of escalating healthcare costs, surpassing $6 trillion by 2028, and a looming shortage of 10 million health workers by 2030, the urgency of 100% digital health integration is stark. This alarming trajectory demands a shift towards prevention and proactive care to curtail skyroc...

How telemedicine, the IoMT, integrated healthcare data, digital health commercialization, and GenAI-powered drug R&D will shape the year ahead.

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empow...

Did you know that the journey for a groundbreaking drug from concept to market spans a staggering 12 to 18 years, with a jaw-dropping price tag of $2.6 billion? What’s more, only a tiny 10% of candidates even make it to clinical trials. But here's the good news–Generative AI is stepping in to res...

In a world where artificial intelligence (AI) is transforming industries, the pharmaceutical sector faces unique challenges in fully embracing this technological revolution. Often, the industry experiences a multitude of isolated AI pilot projects that struggle to transition into full-scale product...

The pharma and life sciences industry is experiencing a data revolution. As everything becomes more digital, the amount of biomedical data is exploding. This presents an opportunity to tap into valuable insights to advance R&D, manufacturing, marketing, and more. However, companies struggle to...

Driving the Future of Enterprise AI with Grid Dynamics and Google Cloud Get EBOOK Our offerings combine strong domain expertise, world-class engineering capabilities, p...

Increasing customer expectations, disruption of operations, and intense competition have placed the entire manufacturing industry under pressure. Pharma manufacturing, in particular, faces extremely complex supply chain management processes that require commercial pharma companies to monitor and un...

Are You Ready for Generative AI? From buzzword to business reality:An industry framework for generative AI readiness Get EBOOK It's time to strategically amplify your impact in the ever-evo...

With the recent advancements in generative AI, and the ongoing explosion of multimodal biomedical data from large biobanks, electronic health records, medical imaging, and biosensors, it is now possible to capture the complexity of human health and disease more accurately. In this whitepaper, w...

Discover how we improved a Fortune 500 Pharma company's email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you'll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to: Empower sales reps with customer, content, an...

It goes without saying that the driving business goal of any Commercial Pharmaceutical company is to increase drug prescriptions by influencing and educating doctors about the drugs and medication they sell. This marketing process entails Commercial Pharma sales representatives reaching out to doct...

Whether it’s pandemic, war, or climate change, there have been and will continue to be crises that impact the smooth running of supply chain and inventory management processes for businesses across industries. To mitigate risk, streamline processes, and prepare for the future, leading Grid Dynamics...

Machine learning (ML) is changing the way businesses are conducted. These days, most sectors employ machine learning in their solutions, and the commercial pharmaceuticals sector is no exception. Leading commercial pharma companies are experimenting with ML models to commercialize their products wi...

This is the third article in our series introducing NBA to the commercial pharma industry. This article will explain how the customer engagement index (CEI) is calculated to enable NBA to recommend channels to sales reps based on historical health care provider (HCP) data and behavioral preferences...

There is no doubt that customer-centricity and personalization tools are driving digital transformation investments in commercial pharma. The big question, however, is how to operationalize data-driven insights that help pharma sales reps overcome the challenge of limited access to health care prov...

As of now, the latest healthcare tech trends are online medicine, telehealth services, virtual and augmented reality, and artificial intelligence. According to the 2021 Future of Healthcare Report, nearly 80% of Healthcare systems are planning to increase their investment in these digital healthcar...

It takes on average 10 years and $2 billion to develop a single FDA approved drug. This  drug development pipeline is long and rigorous for a good reason, but it is also too slow to react to sudden global threats such as the Covid-19 outbreak. An alternative to discovering a new drug from s...