Customer experience

2025’s tariff shakeup is here, and it’s rewriting the rules for e-commerce. With sweeping U.S. and North American reforms—like a new 10% baseline import duty, the end of the $800 de minimis exemption for shipments from Hong Kong and China (all imports from these regions now face steep tariffs of 12...

AI for retail starts with composable commerce—where every click feels personal, every journey is seamless, and every interaction counts. Grid Dynamics’ composable commerce platform blends MACH architecture with advanced AI to craft shopping experiences that sense, adapt, and respond in real time....

Elevate your customer service with the AI-powered Customer Engagement Suite from Grid Dynamics and Google Cloud. This comprehensive solution combines Google's advanced agentic AI capabilities with Grid Dynamics' proprietary accelerators to deliver personalized self-service, real-time agent assistan...

This retail AI trifecta combines Grid Dynamics' expertise with Google Cloud's advanced technologies to modernize retail experiences. This powerful solution integrates AI search and smart merchandising on a pre-composed commerce foundation to deliver seamless, personalized shopping journeys. By l...

As consumerism inevitably evolves, retailers must find new ways to understand their customers and refine their digital and in-store experiences. At the heart of this evolution is an AI-powered eCommerce platform with AI search, enriched product catalogs, and precision merchandising—key elements...

Discover how Google conversational search powered by catalog optimization, smart matching, and conversion-focused ranking enhances product discovery and drives purchase decisions.

With the deluge of data dominating the insurance sector today, traditional insurance models are struggling to keep up with evolving customer needs and technological advancements. Enter embedded insurance—a game-changing approach that seamlessly integrates coverage into products and services at the...

Against the backdrop of escalating healthcare costs, surpassing $6 trillion by 2028, and a looming shortage of 10 million health workers by 2030, the urgency of 100% digital health integration is stark. This alarming trajectory demands a shift towards prevention and proactive care to curtail skyroc...

Discover how we've reshaped tire recognition technology through advanced AI methodologies, leveraging deep learning visual models and seamless integration with Amazon Web Services (AWS). In collaboration with a prominent automotive industry leader, we've addressed the critical need for precise tire...

In the ever-growing world of e-commerce, providing customers with an efficient and relevant product ranking experience is crucial for driving sales and maintaining customer satisfaction. Online retailers invest significant resources into optimizing their search and recommendation systems to ensure...

Customer retention is critical for retailers and CPG companies today because brand loyalty is a fickle thing in the digital age. However, to effectively prevent customer churn, a few fundamental questions need to be answered: Who will churn? You need to identify the specific user segment that y...

Envision yourself as a store owner looking to boost foot traffic. You hatch a plan: stand at the front and actively promote your items to those walking by. With enthusiasm, you wear a striking outfit and hold up a blank board, ready to publicize a special deal. However, when it’s time to pen the...

With the recent advancements in generative AI, and the ongoing explosion of multimodal biomedical data from large biobanks, electronic health records, medical imaging, and biosensors, it is now possible to capture the complexity of human health and disease more accurately. In this whitepaper, w...

Discover how we improved a Fortune 500 Pharma company's email click rate by 50% with a custom Next Best Action recommendations engine. Along the way, you'll learn how the final repeatable, scalable NBA solution uses BigData and ML best practices to: Empower sales reps with customer, content, an...

Automotive manufacturers are embracing AI technology to gain a competitive advantage in the market. Gartner predicts that by 2026, 75% of large enterprises will have adopted some form of robotics in their warehouse operations. Additionally, 25% of manufacturers will have transitioned by then to a...

It goes without saying that the driving business goal of any Commercial Pharmaceutical company is to increase drug prescriptions by influencing and educating doctors about the drugs and medication they sell. This marketing process entails Commercial Pharma sales representatives reaching out to doct...

The telecom industry has faced numerous challenges in recent years, including waning revenues and return on invested capital (ROIC), as well as difficulty keeping up with post-pandemic customer demands. It would be expected that, by now, telecom operators would have adopted AI-powered solutions to...

The financial services industry is one of the fundamental pillars of the global economy. Given the broad spectrum of functions this sector performs, financial institutions have to stay on the edge of modern tech innovations, provide personalized experiences to their customers, and enhance their ope...

The financial services industry plays an essential role in our daily lives, whether it's helping us manage our finances, purchase a home, or plan for retirement. By offering a wide range of financial products and services, such as loans, credit cards, insurance, investment management, and payment p...

Over the past few decades, Artificial Intelligence (AI) made a huge leap from a fancy buzzword out of the science fiction realm to a powerful technology that is virtually reshaping our reality. What was once perceived as a figment of our futuristic imaginations is now a fundamental part of our ever...

While traditional values like price, quality, and delivery costs still matter in the digital commerce world, it’s the search experience that has now become the strongest driver of new purchases. With hundreds of thousands of options at their fingertips, shoppers expect to find what they are looking...

A company’s ability to generate a steady flow of new customers, and retain existing customers at the same time, can decisively determine whether a business is successful or not. Customer retention is particularly important because the cost of user acquisition is much higher than the cost of user re...

The insurance industry is constantly changing due to emerging disruptions, shifting demographics, and new entrants, forcing traditional players to adapt. Each time there's a major leap in technology, customers expect the industry to respond with new products, new methods of distribution and new w...

In today's digital experience economy, product recommendations are becoming one of the core experience personalization components of web applications, working to increase brand engagements and sales conversion rates. In this whitepaper we provide a step-by-step guide on implementing a recommende...

Knowde, a leading digital marketplace for ingredients, polymers and chemistry, was looking to provide more relevant, timely, and personalized search experiences for their customers. Following a MACH approach to composable commerce, we implemented a powerful new search system that supports: mul...

When it comes to insurance, customers don’t want to feel like their claim is just another drop in the ocean. This presents insurance companies with a monumental task: how to offer a tailored, user-friendly experience that fits each customer’s needs? Especially given that insurance companies have...

Machine learning (ML) is changing the way businesses are conducted. These days, most sectors employ machine learning in their solutions, and the commercial pharmaceuticals sector is no exception. Leading commercial pharma companies are experimenting with ML models to commercialize their products wi...

This is the third article in our series introducing NBA to the commercial pharma industry. This article will explain how the customer engagement index (CEI) is calculated to enable NBA to recommend channels to sales reps based on historical health care provider (HCP) data and behavioral preferences...

There is no doubt that customer-centricity and personalization tools are driving digital transformation investments in commercial pharma. The big question, however, is how to operationalize data-driven insights that help pharma sales reps overcome the challenge of limited access to health care prov...

This article was originally posted on the Insurance Edge. The insurance industry is undergoing a digital transformation, with technologies such as artificial intelligence (AI) and machine learning (ML) providing companies with the ability to automate, personalize, and even accelerate customer gr...

Digitization is revolutionizing the way the insurance industry does business, with newfound ability to automate, personalize, and accelerate customer growth through artificial intelligence and machine learning. These changes benefit both insurance companies and customers in the long run: Insurers a...

We live in a multicultural society with more than 7 000 languages spoken across the world today. To better serve the needs and preferences of global consumers, retailers need to understand the unique nuances and characteristics of the diverse languages their customers speak. It is no longer enoug...

In today’s highly digitized world, business models need to change to keep up with consumer demands. With the impacts of the COVID-19 pandemic, businesses are having to reimagine their business models entirely, and they’ve had to do it at a massively accelerated pace. The manufacturing industry is n...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Why? Because they produce personalized recommendati...

In an era where customer experience and product discovery innovations are a top priority for businesses, we are witnessing a shift from traditional recommendation systems towards session-based recommendation systems in the digital commerce sector. Read this case study to see how we designed and...

Do you feel well-equipped when it comes to data-driven personalization? A recent McKinsey survey of data leaders found that only 15% believe their company is on the right track with personalization. Read this whitepaper to explore the new generation of Customer Analytics and Personalization sol...

Semantic query parsing, described in “Semantic query parsing blueprint”, is a powerful technique to improve relevance of the search results. It has proven especially successful when a search solution deals with semi-structured data, such as ecommerce product catalog, customer profiles or real estat...

Providing each customer with personalized treatment that helps improve long-term engagement is one of the most fundamental problems in marketing communications. This task is particularly important for businesses that rely heavily on long-term customer relationships, including telecom, video games,...

These days, when machine learning-based result ranking becomes a de-facto standard for e-commerce search implementations, it still relies on the high quality of the matching. No matter how sophisticated your ML ranking algorithm is, if relevant products are not retrieved from the search index, it w...

Machine learning is an essential part of the modern search system. ML models are helping in many areas of search workflow, such as intent classifications, query parsing, facet selection, and, most importantly, results re-ranking. In this blog post, we will explore the benefits of expanding the...

According to Hedges & Co. report, US online sales of auto parts and accessories amounted to $12B and, while new car sales projection are looking bleak, the future of the automotive aftermarket is quite positive. Both specialized auto parts retailers and online commerce powerhouses like Amazon...

Search engines have been with us for several decades already, and we are using them daily in our digital lives, so why are we still talking about search? Isn’t search a solved problem already? Search probably would have been a long solved problem if human language were a well-defined, thought-th...

Replacements, Ltd. is the world's largest retailer of tableware, silver, estate jewelry and watches, including patterns being produced by manufacturers as well as those discontinued. Customers looking to expand their collections, along with those who have misplaced or broken pieces, use the compa...

Online retailers operating large catalogs are always looking to improve the quality of their product discovery functionality. Keyword search and category browse experience powered by their search engine is a first stage of sales funnel where fast and relevant search results can produce delightful a...

Since the dawn of ecommerce in the end of the nineties, online retailers have coined a famous “If they can’t find ‘em, they can’t buy ‘em” motto, which stands today as fresh as ever. Online shoppers have a lot of choices, and their patience is getting ever shorter: they expect instant, precise, rel...

Deep-learning powered natural language processing is growing by leaps and bounds. During the past year, latest NLP models exceeded the human performance baseline in some specific language understanding tasks. Source: Facebook AI State-of-the-art NLP models allow AI-enabled systems to repr...

Smart autocomplete is an essential feature for improving online catalog navigation and boosting product discovery for users. This is especially true for mobile search, where the smaller screen and keyboard, limit the use of more traditional faceted search selectors. Smart autocomplete, also known...